20 Jan IHEART JOBS CULL: OVER 50 DJS AND EMPLOYEES OUT AS FIRM CITES ‘SIGNIFICANT INVESTMENT’ IN ARTIFICIAL INTELLIGENCE
This might seem a rather unconvincing point of view today if you’re a radio DJ employed by US broadcast giant iHeartMedia.
Or, more accurately, a radio DJ who used to be employed by iHeartMedia, after roles held by dozens of jocks were “dislocated” (iHeart’s word, not ours) by the company this week – due to a major restructure that “takes advantage of the significant investments [we have] made in technology and Artificial Intelligence”.
According to All Access, these AI-led changes have come at a cost for human staff at iHeart, with no less than 57 named employees – mainly on-air talent – now left looking for new work in the first month of 2020.
These 57 DJs/execs carry decades of experience working on a range of genres in US radio, covering specialisms such as Rock, ‘Urban’, Country, Top 40, Hits and other categories. (Update: According to one source quoted in this Rolling Stone piece, total cuts at iHeart as a result of the restructure may number as high as 850.)
In a statement regarding these “dislocated” DJs, iHeart said: “We are modernizing our company to take advantage of the significant investments we have made in new technology and aligning our operating structure to match the technology-powered businesses we are now in.”
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