(New Exclusive Written Interview) The Liquids Club Talks Bottled Water With Imperial Hustle |
(New Exclusive Written Interview) The Liquids Club Talks Bottled Water With Imperial Hustle
1. How competitive is the bottled water business and is it very lucrative?
Some facts according to the International Bottled Water Association: The bottled water industry has had a remarkable, decades-long streak of vigorous growth. As a matter of fact, bottled water passed a major milestone in 2016 when it surpassed carbonated soft drinks to become the largest beverage category by volume in the United States. Also, according to the Beverage Marketing Corporation (BMC), total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent. This marked the third year in a row of accelerating growth. In terms of sales, revenues for the U.S. bottled water market in 2016 were nearly $16 billion in wholesale dollars, a 7.4% increase over the previous year and that increased to almost 19 billion in 2018. Nearly all of the bottled water sold in the U.S. is sourced domestically. In fact, imported bottled water accounts for only 1% of the U.S. market. Most people don’t realize that the vast majority of bottled water companies in the U.S. are small, community-based companies using local water sources and distributing their products within an average radius of 300 miles from their bottling facilities.
Despite the bottled water industry’s size, the amount of water actually sold is relatively tiny, compared to tap water volumes. U.S. public water systems supply more than 1 billion gallons of tap water an hour, every hour of the day. The total amount of bottled water Americans buy in one year would only supply U.S. tap water needs from midnight until 9 a.m. on January 1 So there is huge potential for growth and market penetration without over saturation
2. Do you guys plan on going public with your stocks in the future and can people buy shares of stock right now?
4. The Liquids Club stated that the company is introducing a collection of waters that are alkaline, electrolyzed and oxygenated. Break that down for the average individual that does not understand what was just said in that sentence?